This is the fourth article in a 5-part series on how you can be successful in China. It’s based on the 5Ps of Global Marketing Strategy Framework, first introduced in The China Factor. In the previous articles we covered how you can redefine ProductPricePromotion to develop your China strategy. It’s now time to examine the Partnerships P, which is the original ‘Place’ P redefined.

When selling to China, or to many other emerging countries, for that matter, going through partners is often essential to doing business.

There are numerous considerations when engaging a partner to do business in China.

1. Partnerships are key and so is your involvement

It’s important to set expectations here. Ensure your customer is ok going through a partner or channel distributor that is representing you, rather than…

Read the full report here: Getting to China: The power of partnerships