One of the primary hurdles for tech startups venturing into international markets is acknowledging the fact that they are, or will soon be, operating on a global scale. This may appear straightforward, but numerous small tech firms don’t identify themselves as exporters because, instead of shipping tangible products across borders, they primarily deal in intangible assets.
In the tech industry, the geographical location of your customers isn’t a limiting factor. Your initial sale could be to the United States, India, or Colombia, underscoring the critical importance of formulating a strategic plan for this global reality. In essence, startups must set their sights on global expansion right from the outset.