There’s no escaping the impact of e-commerce in today’s global business landscape. And why would you want to? Last year alone, online retail sales topped US$2 trillion worldwide. It’s expected that the B2B e-commerce market will climb to US$6.7 trillion by next year. The key to ensuring you get the biggest slice of these e-commerce pies depends on the strength of your web presence. For those of you who recognize that your online efforts aren’t as stellar as they should be, take comfort in knowing you’re not alone. By the time you’ve finished reading this, you’ll know exactly what steps to take to improve your web presence.