Employing a multi-market approach in business mirrors diversifying one’s investment portfolio in personal finance. Both strategies entail mitigating risks by spreading them out, thus preventing any single setback from being catastrophic.

The unsettling reality about markets deemed as “sure things” is that their reliability can shift unexpectedly. In today’s era of unpredictability, global macroeconomic and geopolitical landscapes are in constant flux. With over 60 countries, housing half of the world’s population, set to undergo national elections in 2024, change becomes an unavoidable certainty.

Learn more here: https://www.edc.ca/en/article/manage-risk-through-market-diversification.html