Facing the future headfirst with Joy Yap

A longtime sufferer of a skin disorder, it was a no-brainer when Joy Yap launched a natural organic beauty company called Wyld Skincare.

With a strong background in marketing and a fascination for natural skincare ingredients and eco-friendly products, Yap decided to turn her passion into a thriving Internet-based business two years ago. Today, she has sold close to 500,000 konjac cleansing sponges infused with French pink clay and charcoal, which gently exfoliate all skin types.

We recently caught up with the busy Toronto-based entrepreneur and exporter, who offered insight into her daily routine and the challenges and rewards of being a small business owner.