A day in the life of an exporter: James Yurichuk, Wuxly Movement Founder and CEO

When James Yurichuk was traded from the B.C. Lions to the Toronto Argonauts in 2013, the Canadian Football League linebacker knew it wouldn’t be easy convincing his Brazilian girlfriend to join him. He’d definitely need to buy her a stylish parka that could withstand the colder climes of eastern Canada.

But finding a warm coat made from animal-free materials proved impossible, so he decided to make it himself—and the Wuxly Movement was born. The sustainable outwear company is growing quickly and is currently shipping worldwide.

In these frigid temperatures, we caught up with Yurichuk to ask him to take us through a typical day in the life of an entrepreneur, father of two and exporter…